Monday, January 1, 2007

Walmart goes fluorescent

For better or worse, whatever Walmart does causes huge ripples in the world economy and American culture. The behemoth has recently "gone organic", and in another attempt to green their reputation, is now pushing compact fluorescent lightbulbs. A lofty goal--it wants to sell 100 million of them this year. As horrific as their labor practices are, it seems that the CEO's pledge to reduce American energy usage is legit. Check it out...This article is a part of a New York Times series on "The Energy Challenge". (NYT gets lots of mileage out of the word "challenge" to soften tough issues...remember "A Nation Challenged" after 911? What if they were to come out and actually call it an energy crisis? Hmm...)

Photograph by Jared C. Benedict

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